Why a Size 8 in the 1950s Would Be a Size 00 Today — TIME

Vanity sizing has radically changed the meaning of a size 8 over time, as the chart below shows. Studies have shown that shoppers prefer to buy clothing labeled with small sizes because it boosts their confidence. So as the weight of the average American woman rose, from 140 lb. in 1960 to 168.5 lb. in…

via Why a Size 8 in the 1950s Would Be a Size 00 Today — TIME

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